Pest Control Business Marketing: 7 Tactics That Still Work in 2025

Marketing for a pest control business can feel like chasing a moving target. With algorithms changing and new platforms popping up, it’s easy to wonder: What actually works now? The truth is, while trends come and go, some marketing strategies remain highly effective in 2025 - especially for local service businesses like pest control.

Here are seven pest control marketing ideas that are still generating leads and fostering loyal customers this year.

1. Local SEO: Be Found Where Customers Are Searching

When homeowners discover a termite problem or need urgent rodent removal, their first stop is Google. If your pest control business doesn't appear in local search results, you are losing leads to competitors.

What to do:

• Claim and optimise your Google Business Profile with accurate NAP (Name, Address, Phone), photos, and updated service areas.
  
  
• Add keywords like “pest control in [City]” to your website and service pages.
  
  
• Collect positive reviews consistently, since Google rewards businesses with strong ratings.
  
  

Pro Tip: Tools like Formitize make it easy to collect customer feedback right after the job, helping you boost your review count effortlessly.

2. Google Ads: Instant Visibility for High-Intent Customers

Organic SEO takes time, but Google Ads puts you on page one immediately. For pest control companies, this is a reliable and secure strategy because customers often search in urgent situations.

Why it works in 2025: Paid search ads still dominate the top of local search results, and with location targeting, you only pay for qualified leads in your service area.

3. Social Media Marketing: Build Trust and Visibility

Social media is no longer optional. Customers check platforms like Facebook and Instagram before hiring a local service provider. Sharing behind-the-scenes photos, before-and-after shots, and seasonal pest tips not only positions your company as approachable and trustworthy but also reassures your audience of your credibility.

Content ideas for pest control businesses:

• “DIY pest prevention tips” videos.
  
  
• Photos of your team in the field (with safety gear on).
  
  
• Customer success stories.
  
  

Combine this with paid social ads targeting homeowners in your area for even better results.

4. Email & SMS Marketing: Stay Top of Mind

Pest problems are seasonal and often recurring. Email and SMS campaigns let you nurture existing customers and remind them when it is time for preventative services.

Examples:

• Seasonal reminders: “It’s termite season, book your inspection today.”
  
  
• Follow-ups after a service with maintenance tips and upsell offers.
  
  

With Formitize CRM, you can automate these messages, so you never miss a chance to re-engage a customer.

5. Referral Programs: Word-of-Mouth Still Wins

Even in 2025, referrals remain one of the most cost-effective pest control advertising strategies. People trust recommendations from friends and family more than ads.

How to make it work:

• Offer discounts or gift cards for every referral.
  
  
• Make sharing easy through automated email and SMS invites.
  
  
• Highlight your referral program in invoices and service reports.
  
  

6. Professional Website: Your 24/7 Sales Tool

Your website is often the first impression potential customers have. A modern, mobile-friendly site with clear services pages and a “Book Now” button converts visitors into paying clients.

Must-haves for pest control websites:

• Fast loading speed
  
  
• Local SEO optimisation
  
  
• Service-specific landing pages
  
  
• Online booking and payment options
  
  

Formitize Websites are designed specifically for field service businesses, making it simple to add quotes, bookings, and compliance-friendly forms.

7. Automating Your Marketing with a CRM

Manually managing leads, follow-ups, and reminders is a full-time job. That is why many pest control businesses now rely on CRM automation to streamline their marketing, providing a sense of relief and ease in their marketing tasks.

With Formitize Pest Management App, you can:

• Track every lead from the first call to payment.
  
  
• Automate follow-up emails and SMS.
  
  
• Schedule recurring services with reminders.
  
  
• Collect and display 5-star reviews automatically.
  
  

Automation means fewer missed opportunities and more time to focus on jobs.

Final Thoughts

Pest control marketing in 2025 is all about combining proven tactics with smart automation. Local SEO, Google Ads, social media, and referral programs continue to deliver results, but the businesses that win the most leads are those leveraging technology to make these strategies seamless.

Ready to put these marketing ideas to work and grow your business?

Start Your Free Trial Today and automate your pest control marketing!