10 Free Ways to Get More Clients

Running a pest control business means balancing jobs, compliance paperwork, and customer relationships. But when things get quiet, the big question is: how do you get more clients without spending a fortune on ads?

The good news is that you don't need a big marketing budget to grow. With the right strategies, which are easy to implement, you can attract new customers for free and keep your schedule full. Here are 10 free marketing ideas to help your pest control business thrive.

1. Claim and Optimise Your Google Business Profile

When someone searches “pest control near me,” your Google Business Profile (GBP) decides whether you show up or not. If you haven't claimed yours yet, do it today.

• Add your business name, address, and phone number (NAP).
  
  
• Upload high-quality photos of your team and equipment.
  
  
• Ask satisfied clients for reviews to boost credibility.
  
  

Pro tip: Regularly update your profile with posts about common pest problems or seasonal tips to keep your listing active.

2. Harness the Power of Social Media to Showcase Real Jobs

Facebook, Instagram, and even TikTok are powerful tools for tradies. Share before-and-after photos of jobs, short videos of safe treatments, and client testimonials.

You don't need fancy gear; just your phone and a bit of creativity. Social posts give potential clients confidence that you know your stuff.

3. Join Local Community Groups Online

Community Facebook groups and local forums are full of people asking for recommendations. Jump in and help by answering questions like:

• “What is the best way to stop ants in the kitchen?”
  
  
• “Who can do a termite inspection in my area?”
  
  

Provide helpful answers and mention your services without sounding salesy. Over time, you will become the go-to expert.

4. Collect and Share Client Testimonials

Word-of-mouth is still king. Ask happy customers for a quick review or a photo after a job. Post these on your website, social media, and Google profile.

A strong testimonial builds trust and helps new clients feel confident about hiring you.

5. Start a Free Blog with Helpful Tips

Content marketing works. Write blog posts that answer common pest control questions, like:

• “How to keep rodents out of your shed.”
  
  
• “What to do if you spot termites.”
  
  

Optimise your blog with keywords like "Pest Control Tips" or "Pest Control Advice for Winter," so people searching online can find you.

If writing isn't your strong suit, the Pest Management App can help you streamline your day, leaving you more time for tasks like blogging.

6. Use Email to Stay in Touch with Customers

Email is free and powerful. Send seasonal reminders, like termite checks before summer or rodent prevention in winter.

A simple “We’re in your area next week, need a check-up?” email can fill your schedule without spending a dollar.

7. Network with Other Local Tradies to Grow Together

Partner with builders, real estate agents, or landscapers. They often deal with clients who need pest control. Offer to refer clients to each other.

This strategy costs nothing and can bring you steady work through referrals.

8. Offer a Free Tip in Exchange for Contact Details

Create a one-page checklist like “5 Things to Do Before Calling Pest Control.” Offer it for free on your website in exchange for an email address.

This builds your contact list so you can send future promotions or seasonal reminders.

9. Add Your Business to Free Online Directories

List your business on sites like:

• Yellow Pages
• True Local
• Local Chambers of Commerce, for example: Chamber of Commerce and Industry Queensland (CCIQ) 
• Next Door
  
  

These directories improve your online visibility and can drive new leads to your business.

10. Show Clients You’re Organised

Clients notice when a business runs like clockwork. Turning up on time, keeping track of appointments, and having the right information at hand show that you respect their time and take your work seriously. When you’re organised, you build trust, and that makes clients more likely to return and recommend your business to others.

Why These Strategies Work for Pest Control Businesses

Pest control is a trust-based service. Homeowners want to hire someone reliable, professional, and easy to contact. The tips above make you visible, approachable, and credible - all without spending money.

Ready to Take It Further?

Free marketing is a great start, but if you want to save even more time and close jobs faster, the Pest Management App is your next step. From digital quotes and invoices to automated scheduling and compliance forms, we make it easy to run your business on the go.

Start Your Free Trial Today and increase productivity in your business.